Yokohama rubber recently announced a series of major investment and expansion plans to meet the continued growth of the global tire market demand. These initiatives are aimed at improving its competitiveness in international markets and further consolidating its position in the industry. The Indian subsidiary of Yokohama rubber, ATC Tires AP Private Limited, recently successfully Japan Bank for International Cooperation from a number of well-known banks, including bank of Japan (JBIC) , Mizuho Bank, Mitsubishi UFJ Bank and Yokohama Bank, it received loans totaling $82 million. The funds will be earmarked to expand the manufacturing and sales of passenger car tyres in the Indian market. The 2023 is aimed at what is expected to be the world's third-largest car market, according to JBIC, it plans to seize growth opportunities by improving capacity and cost competitiveness.
It is understood that Yokohama rubber not only in the Indian market, its global capacity expansion is also in full swing. In May, the company announced that it would add a new production line at its manufacturing plant in Mishima, Shizuoka Prefecture, Japan, with an estimated investment of 3.8 billion yen. The new line, which will focus on boosting capacity for racing tyres, is expected to expand by 35 per cent and go into production by the end of the 2026 year. In addition, Yokohama Rubber held a groundbreaking ceremony for a new plant at the Alianza Industrial Park in Mexico, which plans to invest US $380 million to produce 5 million passenger car tires per year, production is expected to start in the first quarter of the 2027, aimed at strengthening the company's supply capacity in the North n market. In its latest“Three-year transformation” strategy (YX2026) , Yokohama revealed plans to“Maximise” the supply of high value-added tyres. The company expects significant business growth over the next few years by increasing sales of the Geolandar and Advan brands in the SUV and pickup markets, as well as winter and large tire sales. The YX 2026 strategy also sets clear sales targets for the 2026 fiscal year, including revenue of Y1,150 billion, operating profit of Y130 billion and an increase in operating margin to 11% . Through these strategic investments and expansion, Yokohama Rubber is actively positioning the global market to cope with future changes and challenges in the tire industry.
Post time: Jun-21-2024